Cars.com
June 2024

Cars.com x Flow Video

Expertise

Podcast, Video Production, Live

Platforms

Social Media, Website, Email

Deliverables

Video Series, Podcasts, Livestream
Cars.com x Flow Video

“Justin has been a strategic partner for many projects. I know that when I call the team they are going to deliver above and beyond expectations.  Film and Video is a collaborative art and Flow is a perfect collaborator and partner.”

– Andrew Roddewig, Director of Creative Production, Cars.com

Project Overview

When Cars.com approached us to partner together on a number of video projects, I was honestly excited. This is a versatile brand with a tremendous eye for creative. As is so often the case with new brand relationships, we began primarily creating internal video content for all-hands meetings, annual events, etc. to test the waters. As we progressed, Cars.com Director of Creative Production Andrew Roddewig recognized the tremendous capacity-adding power of my company, especially in editorial. From there, we expanded our work to include editing of videos, podcasting, and even live-stream production.

Execution

Cars.com tasked us in 2024 with live-streaming their press-only American Made Index (AMI) event, an exclusive gathering to celebrate the industry's most American-made vehicles. We planned the event and assembled a top-notch live event production crew to ensure a seamless livestream to their national media audience. The entire event was under press embargo, so we exercised tremendous discretion and ensured our crew was completely compliant with the event's privacy protocols. The event (which you can view as in archive here) went off without a hitch!

We also edited a serious of short TikTok videos promoting Cars.com and their tool for dealerships:

Results

Our client consistently praised our timeliness (many proejcts were expedites due in just days) and top-quality production. We assisted Cars.com through an intensive expansionary phase of business, as they worked tirelessly to launch their new Cars Commerce brand and get out from beneath a major production and editorial backlog.

We're proud of our collaboration with Cars.com!