I’m Justin Wedes,
creative strategist.

I've got 15+ years experience working with and managing fast-paced teams that execute innovative marketing and branding campaigns. I weave together thoughtful project management and meticulous content creation to produce impactful multimedia narratives.

My story

Since I was young, I've had a fascination with storytelling. Growing up in metro Detroit, I was surrounded by stories: the heady days of Motown's great past, the promise of a bright technological future, and the swirling rich present of a young secular Jewish community steeped in tradition and bursting out with song and dance and tales.

The first language I developed to share those stories was music: my siblings and cousins and I co-founded the Kidz Klezmer Band of Michigan, led by the late, great Cantor Stephen Dubov. We performed at Carnegie Hall in 2003. I went on to perform classical and jazz piano, accordion, and hand drums around the country and internationally – leading (and managing) several successful bands through college, including the precursor to the now-famous American funk group Vulfpeck.

The Many Languages of Storytelling

I graduated class valedictorian from high school and with dual degrees in Physics and Linguistics, with Honors, from the University of Michigan in 2008 – a duality that perfectly-satisfied my competing left-brain and right-brain passions for exploring the world's stories through basic science and the humanities.

The journey of life next took me to New York City, where I took a teaching fellow in a public high school while pursuing a Masters in Adolescent Education. Of course, with a generous side of music and activism and artistic exploration. My activism led me to help cofound Occupy Wall Street in 2011, a movement for economic justice in the wake of the 2008 financial crisis, and serve as a spokesperson appearing on CNN with Wolf Blitzer and The Colbert Report. After parting ways with the movement and NYC in 2016, I returned to my hometown to establish the Detroit Water Brigade, a nonprofit direct aid and advocacy group for low-income families facing extreme austerity measures during the city's record-breaking municipal bankruptcy. In partnership with community groups, I presented before the United Nations and helped to bring about Detroit's income-based water affordability program — today called the Lifeline Plan.

From Storyteller to Media Entrepreneur

I learned through my work in the classroom, on the airwaves, and behind a computer coding that how we tell stories is the essence of what we communicate. In the words of Canadian communication theorist Marshall McLuhan, 'The medium is the message.' I set out to build new media for real, human storytelling.

In 2015 I founded The Liberati Group, a strategic digital communications firm. With offices in NYC and Detroit, we lifted the voices of promising startups, community non-profits, and political candidates and causes through adept guerrilla marketing and traditional, tried-and-true PR and media strategy. In 2019, we merged with Flow Video, a creative video agency in Detroit. This married our strategic acumen with potent filmmaking expertise to create a full-service marketing and production powerhouse.

Today, I'm writing the next chapter of my story. Still steeped in rich history and traditions and grasping for – even better, building! – a future we can all believe in, a song we can all dance to. In the words of the great Stevie Wonder, 'You can feel it all over…'

Notable Recognitions

  • Shalom Hartman Young Leaders Summit (2024)
  • Telly Award – Best Branded Content (2020)
  • Board of Dir – Bethel Community Transformation Center (2018)
  • Google-Certified – Analytics, Ads (2017)
  • Harvard Kennedy School of Government Guest Presenter (2016)
  • U.N. Humanitarian Peacekeeping Award (2013)
  • Labor Communicator of Year (Metro NY Labor Communications Council, 2012)
  • Shorty Award – Best Social Media Content Campaign (2012)
  • B.S. with Honors, Physics & Linguistics, U of Michigan (2008)
  • Berkley High School Class Valedictorian (2004)
  • MHSAA Scholar-Athlete Award (2003)

Take a look at my resume

Get in touch

Director of Growth, CEO

Sep 2019 - Jan 2025

Led a dynamic team of 10 full-time video creatives through an aggressive multi-year expansion: streamlining business practices, catalyzing $6M+ in new sales, attracting and retaining talent. Implemented company’s first sales CRM, grew revenue and net profit 5 years in a row.

Director of Marketing

Aug 2017 - Sep 2019

Coordinated strategic branding and marketing operations for Michigan’s largest Jewish community organization (220+ employees), leading a full-time marketing team and reporting directly to the CEO. Grew customer engagement and web traffic through organic/paid campaigns.

Founder, CEO

Mar 2015 - Aug 2017

Created an award-winning digital marketing/PR company specializing in graphic and web design, social media management and crowdfunding for startups, non-profits and advocacy groups. Oversaw full-time staff of 3 and eight project-based consultants.

Digital Marketing

Jun 2007 - Present

I design and execute innovative digital marketing campaigns for diverse clientele, including: social media startup companies, global NGOs, artists/filmmakers, Occupy Wall Street, a 2016 presidential candidate, and more.

Teacher

Jun 2008 - Aug 2010

I taught physics, media, and technology at an alternative high school in Brooklyn, NY. Implemented schoolwide email and collaboration tools for students and staff. I created a youth internship program in graphic web design, and led several after-school programs after my full-time tenure.

Musician, Band Manager

Birth - Present

I'm a lifelong multi-instrumentalist composer and performer, classically-trained and fluent in jazz and modern pop/rock/funk/R&B improvisation. Co-founded the Kidz Klez Band of Michigan, Just 'Cuz, and Groove Spoon (precursor to Vulkpeck.) Performed at Carnegie Hall.

My skills & software

I'm fluent in a variety of human and computer languages.

Design - You X Webflow Template

Design

UI/UX Design
Graphic/Web Design
Mobile App Development
Marketing/Brand Campaign Design
HR/Business Ops System Design
Copywriting (Technical, Creative)
Product Design - You X Webflow Template

Management

Inspiring, Charismatic Leader
Thoughtful People Manager
Led Sales, Product, and Ops teams of 10+
Performance Review Planning
Performance Improvement
Budget Management
Tools - You X Webflow Template

Tools/Languages

Google Workspace, Google-Certified
Adobe Creative Cloud
HTML, Javascript, CSS
SAS, Excel, Quickbooks
Near-native fluency (Spanish, Portuguese)
Conversational (Hebrew, French, German)

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